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With adware targeting the Android operating system up 61 percent over last year, by Bitdefender’s estimate, mobile security firm Lookout has decided to take a firmer stance with in-app advertisers. The company has announced “rules and standards for acceptable advertising practices that promote good user experience and privacy best practices” and has given advertisers 45 days from May 10 to comply or be otherwise classified as adware. If advertisers don’t get explicit user consent for display advertising outside the normal in-app experience, harvesting PII or performing unexpected actions in response to ad clicks, Lookout’s product will block them from users.
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