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Asia-Pacific Dashboard Digest | Opinion: Google May Know Us Best Related reading: Notes from the iappANZ, 22 September 2017


In her latest column for The Sydney Morning Herald, Annabel Crabb humorously muses on Google’s practice of electronically “reading” e-mails by using complex algorithms to scan them and glean information to target advertising directly to the user’s inbox. She notes that the practice raises privacy concerns and is still imperfect—Google seems to think she has a cat merely because one of her e-mails contained the word—noting the “obvious” privacy implications of the practice.
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