A media industry organization has announced the results of a two-year study on a new coding system that tracks media assets—from video clips to commercials, The New York Times reports. The Coalition for Innovative Media Measurement said the system would increase revenue by the billions for media companies and help them determine where, when and how content is viewed. One analytics representative said the system would help advertisers specifically tailor ads and allow media companies “to spend less time putting the data together and more time doing analysis.” Meanwhile, a new survey from the University of Southern California reveals that Millenials—those between the ages of 18 and 34—tend to be more willing to share personal information with marketers, particularly when there’s a relevant exchange of information. (Registration may be required to access this story.)
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