As consumers, we must take a close look at Google’s agenda to ensure it acts responsibly towards its users when it comes to privacy, opines Evgeny Morozov for Financial Times. Noting the launch of its latest product, Google Now, Morozov writes of the need for consumers to take control over what happens to their data. “If European history teaches us anything, it’s that some raw materials—and privacy is certainly among them—are worth cherishing and preserving in their own right, even if it means that the much-anticipated future will take somewhat more energy to construct.” (Registration may be required to access this story.)
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