As Facebook CPO for Policy Erin Egan discussed at the IAPP Global Privacy Summit, the company introduced yesterday targeted ads to its newsfeed that utilize a customer’s past browsing history, known as Facebook Exchange. Financial Times notes that this move raises new privacy fears. The news comes as Facebook wades further into the debate over the EU’s draft data protection regulation, with company officials telling EUObserver that some language could be a “huge disincentive for the companies to comply.” Further, Facebook strenuously supports the current role of DPAs heading up enforcement.
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