The UK Information Commissioner’s Office (ICO) has fined a private-sector company 90,000 GBP for “thousands of unwanted marketing calls.” According to an ICO press release, this is the first time the agency has issued a monetary penalty for violations of the Privacy and Electronic Communications Regulations in relation to live marketing calls. Glasgow-based DM Design has been issued the fine for failing to check whether consumers had opted out of receiving marketing calls. ICO Commissioner Christopher Graham said the fine “sends out a clear message to the marketing industry that this menace will not be tolerated." In an exclusive for The Daily Dashboard, Field Fisher Waterhouse's Stewart Room, CIPP/E, explains why this is a significant development. Editor’s Note: Room will speak at the IAPP Data Protection Intensive next month in London, UK.
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