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In a post for the FTC Tech Blog, Steve Bellovin discusses the recently amended Children’s Online Privacy Protection Act (COPPA) Rule in terms of signaling—“the way that a website can signal its COPPA status to the operators of other sites who provide it with some of the content that users see.” Bellovin suggests, “If you run a simple website, complying with COPPA is reasonably straightforward.” For the many commercial websites that “contain content from multiple sources: ad networks, third-party plug-ins, etc.,” he questions, “Who should be responsible for their COPPA compliance?” His advice, citing the announcement of the amended rule, is, “If it’s on your site, you’re responsible—period.”
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