Three articles explore developments that are riding on the coattails of the ePrivacy Directive, including Do Not Track, cookie consent and the right to be forgotten. In The Guardian, Tim Sleath opines that Do Not Track is a “sensible approach” that gives users choice and says “the powers that be” recognise cookie consent rules are “not worth enforcing.” Another report notes, “member states' justice ministers still have quite a way to go before getting to the heart of the reform on personal data protection,” with one expert calling a European right to be forgotten “impossible.” And a Marketing Week op-ed states, “The EU needs to strike the right balance between providing personal protection while not stifling growth.”
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