Matthew Hall talks to experts about how consumer data is the “ever-evolving online privacy conflict of interest” for The Sydney Morning Herald. One media chief says he sees data as the future of his industry but also feels a responsibility “to ensure that people are well-informed about what types of data and what types of trace they are leaving.” Siobhan MacDermott, chief policy officer for anti-virus software company AVG, says consumers should bear the responsibility for protecting their data. “Government might not have your best interests at heart. Should it be a company?...We don't think companies should have that responsibility, either,” she says, adding, “Consumers should be educated.”
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