EU Digital Agenda Commissioner Neelie Kroes is voicing her concern about the status of the do-not-track initiative, including the delay and the “turn taken” in discussions at the World Wide Web Consortium, which missed a June deadline to come up with a better system for DNT. “I am not naïve,” Kroes said, noting that a DNT standard alone will not satisfy EU cookie legal requirements because “the emerging consensus appears to exclude first-party cookies from the scope.” Meanwhile, the U.S.-based Digital Advertising Alliance (DAA) says web companies can reject Microsoft’s new default-on DNT browser, noting it is not an appropriate standard for customers, but two U.S. senators say the DAA is putting “profits over privacy.”
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