The Digital Advertising Alliance (DAA) has responded to Microsoft’s new default-on do-not-track (DNT) browser, saying it is not an appropriate standard for customers, reports The Next Web. But Sens. Joe Barton (R-TX) and Edward Markey (D-MA) say the DAA is putting “profits over privacy.” Microsoft is holding its ground, citing a study of its customers that showed 75 percent want the company to turn DNT on for them. Meanwhile, EU Digital Agenda Commissioner Neelie Kroes is voicing her concern about the delay and the “turn taken” in the discussions at the World Wide Web Consortium, which missed a June deadline to come up with a better system for DNT.
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