“Can privacy be built into websites or smartphone apps, akin to the manner in which developers set up a backend database or ensure that their application code remains clean and secure against potential attacks?” Mat Schwartz asks in this Daily Dashboard exclusive interview with Ira Rubinstein and Nathan Good on Privacy by Design. Among their insights, Rubinstein suggests, “Privacy should be designed with the same usability expertise that companies bring to any other aspect of a feature or service,” but notes “there's some tension here, because companies may fear that if they make their privacy features too effective, it may undermine the amount of personal data they can collect and use.” Editor's Note: Adjunct NYU Law Professor Ira Rubinstein and Principal of Good Research Nathan Good will lead “The Future of Privacy by Design,” a discussion of existing practices with the goal of clearly identifying what Privacy by Design is, if it works and how it can be used effectively by organizations as part of the IAPP’s upcoming Navigate executive forum held in conjunction with the 2012 Privacy Academy in San Jose, CA.
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