A U.S. District Court has upheld that the California Supreme Court’s ruling in Pineda v. Williams Sonoma that ZIP codes are personal information applies retroactively. Retail stores in California frequently ask for ZIP codes during purchase transactions, but Jessica Pineda filed suit after a 2008 visit to a Williams Sonoma store in California where a cashier asked for her ZIP code without telling her how the information would be used. The U.S. District Court has ruled that the decision applies retrospectively to a class-action lawsuit filed against OfficeMax. In this exclusive for The Privacy Advisor, Venkat Balasubramani examines the case and its implications.
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