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CNN reports on the emerging personal data control market. As “the asset class of the twenty-first century,” consumers should view their personal information like “money in a bank,” the report states. According to Forrester Research, the business of personal data management is already worth billions and could grow within the next two years. More than $2 billion is spent annually in the U.S. harvesting consumer data from third parties. One expert says “cyber vaults”—cloud-based “hubs” that act as personal data safes and managers—could store financial, health and other personal information and ensure correct elements of a user’s data are provided to websites, potentially replacing traditional computers.
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