Despite the commonly heard phrase, “privacy is dead,” Americans care about their privacy and control over their information. That’s according to a recent PricewaterhouseCoopers survey indicating though individuals are willing to share their information with companies, “they draw the line when it gets too personal,” IT World reports. The survey questioned approximately 1,000 U.S. adults on their feelings about privacy, the report states, and found individuals want to know what companies are doing with their data. The survey found the information individuals are most concerned about protecting is their medical data, their web browsing history, data stored in the cloud and their mobile phone data.
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