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Out-Law.com examines the potential for British Airways to argue “legitimate interests to process online images of passengers that have booked with them” in the wake of media reports of its “Know Me” program, which relies on searches of Google images to identify passengers. Danielle van der Merwe of Pinsent Masons notes, “There are a number of routes available under the Data Protection Act that one can take in order to justify the arrangement…the most appropriate of those would be to notify passengers about the possible processing and asking them for their consent at the time they book a flight.”
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