PSR15_300x250_ad-UPDATED-6-15-FINAL
DPC15_300x250_ads_FINAL
TRUSTe_Webcon_TE_300x250_ad_June_2015-01

While the U.S. debates enacting tougher privacy rules, "Europe offers a laboratory for studying their economic impact," reports MIT's Technology Review. Advertisers say EU-style laws would "hobble investment and innovation," citing their negative effect on Europe's €20.9 billion online advertising sector. And MIT's Catherine Tucker found in her 2010 study that within European countries that implemented the EU's 2002 e-Privacy Directive, online ads' efficacy dropped 65 percent. A survey released this year by Harvard Business School's Joshua Lerner indicates European regulations have scared off investors by 73 percent. Others, however, have found the rules a boon to business.
Read More

0 Comments

If you want to comment on this post, you need to login

Related

Related Posts

Tags