The World Wide Web Consortium (W3C) has said do-not-track controls should not be set by default, Out-Law.com reports. Instead, the controls should require user activation. Under W3C's proposals, users could opt out of being served personalized ad content. Only under certain circumstances, such as security concerns or fraud prevention, could first-party websites share user information with third parties. The W3C's proposal follows Microsoft's recent announcement that do-not-track would be the default setting in its newest version of Internet Explorer. In a recent MIT Technology Review article, Microsoft Chief Privacy Officer Brendon Lynch, CIPP/US, discusses the company's philosophy on user privacy.
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