Facebook says it will defend itself vigorously against a privacy lawsuit filed in BC Supreme Court. The suit alleges that the company's practice of "equating a Facebook 'like' with permission to use a person's name and photo" in "sponsored stories," which appear on their friends pages as advertisements, violates user privacy because there is no opt-out provision provided. A law firm is now gathering potential plaintiffs in the class-action, filed last week. "The first thing we are asking them to do is stop doing that," said the lawyer representing the case. The suit seeks an injunction and damages. BC's privacy commissioner has not begun an investigation but has the power to do so.
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