A recent report by marketing communications firm JWT "suggests people's identities are becoming so tied to their phones that surrendering them soon will be akin to ceding financial, personal and professional control." Postmedia News reports on comments from JWT Planning Director for International Business Development Alex Pallete, who notes, "For the first time, all your identity is going to be in one item. That's an extremely powerful notion...But we'll do it because this will make our lives easier." Marc Choma of the Canadian Wireless Telecommunications Association suggests, "It's not just your phone anymore...People want to be able to access their entire lives with their phone."
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