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A study conducted in Germany revealed that a majority of respondents preferred to keep their data private but only 29 percent were willing to pay to keep it private, The New York Times reports. Conducted at the German Institute for Economic Research and the University of Cambridge, the study asked 443 German participants to buy movie tickets from one of two online companies. Both asked for personal data, but one company asked for extra personal data while charging less money for the tickets. Less than one in three participants were willing to pay the extra money. (Registration may be required to access this story.)
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