Consumers are growing more aware and concerned about how companies protect their data, according to a survey released this week. Edelman Global Chair of Technology Pete Pedersen says companies should exercise transparency and be proactive if a breach occurs. The survey, conducted on behalf of Edelman by StrategyOne, sampled 4,050 adult consumers in seven countries and found that 90 percent of consumers are concerned about data security and 80 percent said they know more today about data protection than they did five years ago. Pedersen said one of the most surprising discoveries was that 84 percent of respondents said security was important to them, but only 33 percent said they expected companies to adequately protect their data.
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