Amidst concerns from privacy advocates and regulators, Google today implemented its new privacy policy, RTÉ reports. A group of U.S. and European consumer advocacy groups made last-minute appeals to the company to suspend the changes. Trans Atlantic Consumer Dialogue sent Google CEO Larry Page a letter appealing the move. "Going forward with this plan will be a mistake. We ask you to reconsider," the letter said. "You record virtually every event of a Google user, in far more detail than consumers understand...It is both unfair and unwise for you to 'change the terms of the bargain' as you propose to do." Ireland Data Protection Commissioner Billy Hawkes said there will be issues to consider, the report states. Meanwhile, Japan has expressed concern over the changes, and France's data protection authority has also sent a letter to Page, writing, "Our preliminary analysis shows that Google's new policy does not meet the requirements of the European directive on data protection, especially regarding the information provided to data subjects." Editor's Note: Irish Data Protection Commissioner Billy Hawkes will deliver a keynote address at the upcoming IAPP Data Protection Intensive in London.
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