The New York Times explores the view of personal data as "the oil of the digital age" and the push to use such data "as a kind of online currency, to be cashed in directly or exchanged for other items of value." The report looks at startups aimed at giving online users control of their information while potentially profiting from it. "Many of the new ideas center on a concept known as the personal data locker," the report states, where users have "a single account with information about themselves. Businesses would pay for this data because it allows them to offer personalized products and advertising." (Registration may be required to access this story.)
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