Organisations should make sure their privacy practices are up-to-date and customers' personal information is secure to avoid embarrassing privacy breaches in 2012, says Australian Privacy Commissioner Timothy Pilgrim. "The effects of a privacy breach on business reputation can be significant. In 2011, we saw a number of businesses suffer from a loss in consumer confidence after major privacy breaches occurred," Pilgrim said. His office has published a Data Breach Guide in an effort to help organisations. Coinciding with Data Privacy Day tomorrow, the commissioner is also reminding students heading back to school to review their social media privacy settings.
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