TOTAL: {[ getCartTotalCost() | currencyFilter ]} Update cart for total shopping_basket Checkout

Asia-Pacific Dashboard Digest | Bank Considering "Currency" of Social Media, Web Interactions Related reading: Uber concealed breach of 57M users for more than a year

rss_feed
Webcon_PA_300x250_ad_November_Bloomberg_2017_121317
iapp-privacycore
GDPR-Ready_300x250-Ad

The Sydney Morning Herald reports on comments by Commonwealth Bank CIO Michael Harte that in the future, the bank may begin offering incentives for customers whose "social media and other online transactions" pass through the bank's Web portal. "If you share that personal data, you can create enormous value," Harte said, adding, "we're trying to understand in a very intimate way the relationship...so that we can create value...for commercial or private consumers." The report suggests the bank "may be on to something...There is no doubt that social media interactions are emerging as a powerful currency."
Full Story

Comments

If you want to comment on this post, you need to login.