The Online Interest-Based Advertising Accountability Program, established in August to oversee the advertising industry's self-regulation efforts, has released the results of its first six compliance cases, reports The Washington Post. Genie Barton, vice president of the Council of Better Business Bureau, said she was happy with how quickly and positively the companies changed their policies to come into compliance, adding that "independent enforcement demonstrates that self-regulation can work and that it is being taken very seriously by this program." If a company fails to comply with the regulations, the council would report it to the Federal Trade Commission and announce the finding in a news release and posting, Barton said. (Registration may be required to access this story.)
If you want to comment on this post, you need to login.