Ireland's Data Protection Commissioner (DPC) has said that websites do not need to get separate consent from users when employing Google Analytics on homepages, The Sociable reports. The UK's implementation of the EU's e-Privacy Directive (2009/136/EC) requires websites to gain consent prior to loading Google Analytics, according to the report. A representative from the DPC said, "this office expects websites to make information available on their homepages in relation to cookie usage generally including third-party analytics services such as Google Analytics, but we do not consider that SI 336 of 2011 imposes a need for an explicit separate consent for Google Analytics use."
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