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The World Wide Web Consortium (W3C) recently announced its Tracking Protection Working Group, established to create a "set of standards that enables individuals to express their preferences and choices about online tracking and enables transparency concerning online tracking activities," the group said on its blog. The Register reports that one of the first hurdles the group may face is getting all the stakeholders to agree on the standards. "A critical element of the group's success will be broad-based participation," W3C said, adding that do-not-track efforts by Microsoft and Mozilla will act as the basis for the group's work. Aleecia McDonald, senior privacy researcher at Mozilla, and another unidentified industry leader will co-chair the group. 
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