Forbes reports on the increasing popularity of facial recognition technology, now experiencing its "boom time." The technology is being used by police departments, casinos and bars, among others. Shoe retailer Adidas is now testing the technology in order to market shoes to specific age and gender demographics, and Kraft foods is working with supermarket chains with hopes of installing facial recognition kiosks in order to better target specific consumers. "You can put this technology into kiosks, vending machines, digital signs," said a spokesman for Intel, a developer of the software. "It's going to become a much more common thing in the next few years."
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