A bill that addresses transfers of personal data for direct marketing purposes has been introduced to Hong Kong's Legislative Council for final approval, Inside Privacy reports. The Personal Data (Amendment) Bill 2011 addresses concerns about recent data transfers of customer information for direct marketing without users' consent and acts on proposals from an April public discussions report. If the bill passes the Legislative Council, it would require Hong Kong companies making data transfers for direct marketing purposes to alert data subjects of the transfer's purpose as well as the type of data to be transferred and to whom. It would also allow the privacy commissioner to assist data subjects seeking legal redress after breaches.
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