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Daily Dashboard | Commissioner: Industry Must Implement Do Not Track Related reading: On the pitfalls of reputation economics

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European Commissioner Neelie Kroes has challenged the advertising industry to agree to a do-not-track standard by June 2012, ZDNet reports. Speaking at a workshop in Brussels, Kroes said some Web browsers currently run do-not-track mechanisms, and some businesses say they honor them. "But this is not enough," she says. "Citizens need to be sure what exactly companies commit to if they say they honor do not track." According to the report, Kroes is working with the U.S. Federal Trade Commission to monitor the development of do-not-track technology. Kroes warned the industry that, "If I don't see a speedy and satisfactory development, I will not hesitate to employ all available means to ensure our citizens' right to privacy."
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