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Writing for Consumer Reports, Paul Eng says that consumer awareness of available privacy tools is low and suggests that companies should make privacy protection tools more user-friendly for their customers. In a recent speech, Mozilla's Alex Fowler said only one to two percent of Firefox 4 users are taking advantage of its do-not-track feature, but Fowler noted, the do-not-track feature will be "much more prominently displayed" in its Firefox 5 software. Eng added, "Increased attention from federal lawmakers and regulators will help raise awareness of online privacy tools and issues as well."
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