In an op-ed piece for The New York Times entitled, "When the Internet Thinks It Knows You," Eli Pariser of MoveOn.org writes about the ability of algorithms and Internet giants to edit and sift through the Web's wealth of information, offering "personalized filters that show us the Internet that they think we want to see." The danger, Pariser writes, is an Internet that "offers up only information that reflects your already-established point of view." When it comes to tracking our likes and dislikes, clicks and searches on the Internet, he contends that companies "need to give us control over what we see--making it clear when they are personalizing and allowing us to shape and adjust our own filters." (Registration may be required to access this story.)
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