Google Chairman Eric Schmidt is leading a new initiative to change the company's image in Europe. With 88 percent of the market share, Google has loyal customers in Europe, reports Bloomberg, but government agencies continue to challenge the company's advertising practices and online mapping service, Street View. The company says it will improve privacy practices and consult public policy specialists and advocacy groups prior to launching new products, among other efforts. "You should be able to delete information about you that we can control. You should own your data, and we should be transparent," Schmidt said. Alice Enders, a London economist, says Google is trying to "avoid a situation where...governments fill the hole with new laws to respond. It's no longer sufficient to view the world from the West Coast of the U.S."
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