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Greg Sterling writes in a piece for Search Engine Land on last week's revelation that iPhones and Android smartphones "track your movements in detail without your affirmative consent." Apple has declined to comment, the report states, but Google has released a statement that while such data is transmitted back to the company's servers, it is not linked to specific users. In light of the recent revelations on mobile tracking, Sterling writes, "Whatever legislation and rules finally emerge from congress and/or the FTC on digital privacy, mobile and location tracking will certainly be a part of that."
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