There seem to be few repercussions for companies that lose customers' sensitive data, opines Nick Bilton in The New York Times. Breach reports are on the rise, and customers continue to hand over their information for access to online services. And yet, "the only real hit a company takes when these data breaches happen is to the company's image," Bilton writes. "It seems that with the frequency these events happen, a simple PR hit is not working to force these companies to protect people's privacy." Bilton says the problem will only get worse with the advent of the cloud. (Registration may be required to access this story.)
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