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The proposed "Commercial Privacy Bill of Rights" is receiving criticism and accolades from both consumer rights groups and the advertising industry. While some are applauding Sens. Kerry and McCain for tackling the issue of online behavioral advertising, others say there is no need for such a law, and still others say the lack of a do-not-track provision means it won't have much of an effect. AdWeek reports that the consensus of industry groups is that the "legislation is premature." They'd like to see their self-regulation program given more time to work. And while Rainey Reitman of the Electronic Frontier Foundation says the bill won't do much to stop the "rampant collection of data," she believes there are elements of it that could be beneficial to consumers and industry alike.
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