Sen. John Kerry (D-MA) has announced that he and Sen. John McCain (R-AZ) will unveil their Commercial Privacy Bill of Rights Act of 2011 at a press conference this afternoon. MediaPost reports that the proposed legislation "could potentially impose a host of new legal obligations on ad networks." A draft of the bill, which was released late last month, indicates that the legislation would authorize the Federal Trade Commission to craft privacy regulations and would require companies to notify consumers about how their data is collected and used while also providing opt-out provisions for use of their personal information by third parties. Editor's Note: Thursday's IAPP Web Conference, "Do Not Track: Implementation and Impact," will feature more on the calls for consumers to be allowed to opt out of online tracking.
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