As the European Commission works on new online privacy rules, Yahoo has launched its "Ad Choices" icon in the UK to show Internet users how their information is being used for behavioral targeting, Financial Times reports. Yahoo ads will now contain a clickable icon to inform users of data collected about them and to give them the choice to modify their preferences on targeted ads. "The idea of a visual symbol in and around every ad we show is to remind users that their information is being used" and of the controls they have over such data, said Justin Weiss, CIPP, international privacy director at Yahoo. (Registration may be required to access this story.)
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