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Information Commissioner Christopher Graham is succeeding in his effort to make UK Web sites aware that they must prepare for implementation of the EU Privacy and Electronic Communications Directive on May 25. That's according to a BBC report on the directive's requirement that Web companies "will have to obtain the consent of users before installing cookies on their computers." The report suggests that there was a lack of awareness on the industry level prior to Graham's announcement this week and predicts "consumers will actually notice very little after 25 May, and the definition of consent will be pretty vague."
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