DPC15_300x250_ads_FINAL

PPS15-DC_Web_300x250_CareerCentral_FINAL

MediaPost reports on recent research indicating that when it comes to online privacy, what consumers want is security and control. Ball State University's Center for Media Design found that "the notion of privacy is actually 'situational' and depends on the context of the consumer, the nature of their information being tracked and the organizations that are tracking it," the report states. With a focus on how consumers--rather than advocacy, industry or regulatory groups--react to online tracking, the first round of research found that college students surveyed are concerned about online tracking, but the focus is "not about privatizing their information. It's about keeping it secure."
Full Story

0 Comments

If you want to comment on this post, you need to login

Related