MediaPost examines the possibility that the scrutiny of online advertising by federal regulators could potentially extend to the television medium. "As new technologies evolve to tell us more about who's watching what, it seems highly likely to me that one of these days some flavor of 'do not track' will be applied to the television platform," Mark Lieberman writes. Lieberman discusses the importance of including privacy-by-design principles into industry transitions, noting, privacy is not "something you can easily add after the fact...and if you deal with consumer data in any form, it needs to be considered part of everything you do."
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