Jack Shafer writes for Slate on the Federal Trade Commission's support for do-not-track technology to give Web users privacy protection choices online as well as the legislative push to mandate such a privacy setting. However, he writes, "even after you take all the recommended cookie-crushing precautions and turn on the 'private browsing' features of your browser, you can still be tracked," describing the ways "seemingly innocuous" information can identify users. Instead, he suggests the time has come to "build a browser from the ground up" that users pay for to guarantee the level of privacy they want, just as they would with a home security system.
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