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At a hearing on Capitol Hill yesterday, the House Energy and Commerce Committee's subcommittee on consumer protection explored the potential of a do-not-track mechanism that would let consumers opt out of targeted advertising and data collection, The Wall Street Journal reports. Lawmakers heard testimony on the technological feasibility of such a mechanism, its potential impact on the economy and how to enforce it, among other factors. "We need to be mindful not to enact legislation that would hurt a recovering economy," said Rep. Ed Whitfield (R-KY). Federal Trade Commission (FTC) Consumer Protection Bureau Chief David Vladeck said his agency has the means to implement do not track, but that congress needs to give the FTC more authority for enforcement. Senator-Elect Richard Blumenthal (D-CT) and Rep. Ed Markey (D-MA) both announced plans to introduce do-not-track legislation in the 112th Congress. (Registration may be required to access this story.)
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