The online shopping site 1Day has altered its "watch people shop live" feature--which displays an interactive graphic with the first names and purchases of customers--after blog posts called out the feature for privacy violations. The National Business Review reports that the site now allows customers to opt in to the feature using an alias. A blog post this week called the feature "clearly in breach of the Privacy Act," adding, "It may be fine to show John from Waikato, or Tim from Auckland, but I suspect there is not more than one Kanwalpreet in Upper Hutt." A 1Day representative said that the company is "very mindful" of customers' privacy and it made the changes "as a direct result" to comments on the blog.
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