The key to protecting patient data in an age of social media is hiring good employees. Good employees know better than to breach patient confidence, says a HealthLeaders Media report. "The problem is," says Arthur Derse, director of the Center for Bioethics and Medical Humanities at the Medical College of Wisconsin, "students and employees and younger folks coming into work think of Facebook and Twitter as something you do." He says patient information is like radioactive material. "It must be contained." Pamela Paulk of Johns Hopkins Hospital says it's a matter of trust. "We really do believe that our employees are going to do the right thing," Paulk.
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