In an interview with ZDNet, Chris Babel, CEO of online privacy trustmark company TRUSTe, discusses the challenges the company faces and the benefits of the TRUSTe seal for online businesses. Babel says safeguarding consumer privacy is very complex because one page can have as many as 30 different ad networks collecting users' information. The company verifies that all networks collecting data from sites with its seal keep it secure. Recently, TRUSTe announced that it will expand its certification to mobile applications and the company has been working with the advertising industry on best practices in efforts to stave off government regulation.
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