The New York Times reports that TRUSTe will begin granting worthy mobile sites and apps a privacy stamp of approval next week. The company will certify those sites and apps--as it does for Web sites--that adhere to certain privacy requirements. Those that pass can display the TRUSTe seal of approval on their site, to indicate to consumers' personally identifiable information (PII) will be appropriately handled. The privacy guidelines were established after consulting with Web companies, the Interactive Advertising Bureau and others, according to TRUSTe's chief executive, who said the company tests each app on different platforms and carriers to see how it treats PII. (Registration may be required to access this story.)
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