David Vladeck, director of the Federal Trade Commission (FTC) Bureau of Consumer Protection, spoke with AdvertisingAge recently on emerging online privacy and behavioral targeting issues. While Vladeck said he does not believe most people have a problem with companies gathering information specifically to deliver targeted ads if they are informed, he noted that "one of our principal concerns here at the FTC is that consumers generally don't realize they're being tracked." The report also shares Vladeck's views on such issues as opt in versus opt out and the idea of a do-not-track list for online privacy, which he described as not a technically viable option at this time. Looking to his own work, Vladeck said, "My job at the bureau is to protect those people who might not adequately protect themselves in the marketplace." Editor's note: David Vladeck is one of the featured keynote speakers at this week's IAPP Privacy Academy in Baltimore, MD. (Registration may be required to access this story.)
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